Last Updated: May 15, 2025
This Privacy Policy describes how S&F Goldsmith And Jewellers, operating the website Kedai Emas Shida (“we,” “our,” or “us”), collects, uses, processes, and protects your personal data when you visit and make purchases from https://kedaiemashida.com (the “Website”).
We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the Personal Data Protection Act 2010 (“PDPA”) of Malaysia.
1. Collection of Personal Data
We may collect personal data from you in various ways when you interact with our Website, including but not limited to:
When you register an account: Name, email address, phone number, mailing address, and login credentials.
When you place an order: Name, billing address, shipping address, email address, phone number, payment information (credit card details, bank account information – note: we do not store full payment card details; this is handled by secure payment gateways), and order details.
When you contact us: Your name, email address, and the content of your communication.
When you subscribe to our newsletter or marketing communications: Your email address and name.
When you browse the Website: IP address, browser type, operating system, browsing behavior, pages visited, and duration of visit through the use of cookies and similar technologies.
We collect personal data that is necessary for the purposes for which it is collected.
2. Purposes of Processing Personal Data
We may use your personal data for the following purposes:
To process and fulfill your orders, including managing payments, shipping, and delivery.
To create and manage your user account.
To provide customer support and respond to your inquiries.
To communicate with you about your orders, our products, services, and promotions (if you have consented).
To personalize your experience on the Website.
To improve our products, services, and the Website.
To conduct market research and analysis.
To prevent fraud and ensure the security of the Website and transactions.
To comply with applicable laws, regulations, and legal processes.
For internal administrative purposes, such as data analysis, auditing, and troubleshooting.
3. Disclosure of Personal Data
We may disclose your personal data to third parties for the following purposes:
Service Providers: We may share your data with trusted third-party service providers who assist us in operating our Website, conducting our business, and providing services to you. These include payment processors, shipping companies, marketing service providers, and IT support. These service providers are obligated to protect your data and only use it for the purposes for which they were engaged.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
With Your Consent: We may disclose your data to other third parties with your explicit consent.
We do not sell, rent, or trade your personal data to third parties for their marketing purposes without your explicit consent.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. These measures include:
Using secure servers and encrypted connections (SSL/TLS).
Implementing access controls and restricting access to personal data to authorized personnel only.
Regularly reviewing our security practices.
However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
5. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. When your personal data is no longer needed, we will securely delete or anonymize it.
6. Cookies and Similar Technologies
We use cookies and similar technologies to enhance your browsing experience on our Website. Cookies are small text files stored on your device that help us:
Remember your preferences and settings.
Analyze how you use our Website.
Provide personalized content and advertisements.
You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, disabling cookies may affect the functionality of the Website.
7. Your Rights
Under the PDPA, you have certain rights regarding your personal data. These include:
Right to Access: You have the right to request access to your personal data held by us.
Right to Correction: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
Right to Withdraw Consent: You have the right to withdraw your consent to the processing of your personal data at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
Right to Prevent Processing for Direct Marketing: You have the right to request that we cease processing your personal data for direct marketing purposes.
Right to Prevent Processing Likely to Cause Damage or Distress: You have the right to request that we cease processing your personal data if it is likely to cause you damage or distress.
To exercise any of these rights, please contact us using the contact details provided below. We may require proof of your identity before processing your request.
8. Links to Third-Party Websites
Our Website may contain links to third-party websites. This Privacy Policy only applies to our Website. We are not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Policy on our Website with the “Last Updated” date revised. We encourage you to review this Privacy Policy periodically.